There is misdirection for content-boosting. Twitter has put some features in place to make this more involved, such as asking you to read an article before retweeting it, or making the follower- and like-count inexact.
Basically they just search Twitter for conversations or views which are in line with their objective, then they boost it by retweeting and liking. Not many people see their retweets, but many more people now see the "organic" tweet, due to increased engagement numbers.
A secondary effect to this boosting is that Twitter users are social-reward trained to focus their Tweets more on the issue the attackers want to promote. Every time they post a controversial or flaming Tweet, they gain followers and likes. Every time they take a nuanced stance, they lose a noticeable amount of followers. After a while you have trained an organic propaganda source, with a legit following, parroting your propaganda.
Another is diversion building, which exposes a lot of people to strong emotions and polarization. You take a Tweet that many people saw and is controversial "The Oscar awards are racist" then you create the counter-narrative, lots of Tweets and comments with small number of likes and close to zero retweets, where you state that the Oscars are colorblind. Then sit back, and watch American culture and politics eat itself.
So it is more than just getting eyeballs to some pre-written Tweets. They enflame and convert.
Basically they just search Twitter for conversations or views which are in line with their objective, then they boost it by retweeting and liking. Not many people see their retweets, but many more people now see the "organic" tweet, due to increased engagement numbers.
A secondary effect to this boosting is that Twitter users are social-reward trained to focus their Tweets more on the issue the attackers want to promote. Every time they post a controversial or flaming Tweet, they gain followers and likes. Every time they take a nuanced stance, they lose a noticeable amount of followers. After a while you have trained an organic propaganda source, with a legit following, parroting your propaganda.
Another is diversion building, which exposes a lot of people to strong emotions and polarization. You take a Tweet that many people saw and is controversial "The Oscar awards are racist" then you create the counter-narrative, lots of Tweets and comments with small number of likes and close to zero retweets, where you state that the Oscars are colorblind. Then sit back, and watch American culture and politics eat itself.
So it is more than just getting eyeballs to some pre-written Tweets. They enflame and convert.