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I believe you're referring to Amazon Sidewalk. It's more for their own devices like cameras and not for TV ad tracking (at least for now.)

https://www.amazon.com/Amazon-Sidewalk/




Yeah that's it, but on the blog post at https://www.aboutamazon.com/news/devices/introducing-amazon-... they say

> For device makers, we plan to publish protocols that any manufacturer can use to build reliable, low-power, low-cost devices that benefit from access to long-range, low-bandwidth wireless connections. In the meantime, you can sign up to be notified when more information is available.

So the intention is definitely there that device manufacturers can pay to delvier data over the network.




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