Although sometimes these deals blow up in memorable ways.
>Microsoft has had some high profile flubs with its Surface product placement. During election coverage in 2014, CNN pundits were set up behind a row of Surfaces but were spotted surreptitiously using iPads. A partnership with the NFL backfired when Patriots coach Bill Bellicheck blasted them for being “undependable” in 2016.
>The popularity of Microsoft’s Surface is the least realistic thing on TV
https://theoutline.com/post/2923/the-popularity-of-microsoft...
Although sometimes these deals blow up in memorable ways.
>Microsoft has had some high profile flubs with its Surface product placement. During election coverage in 2014, CNN pundits were set up behind a row of Surfaces but were spotted surreptitiously using iPads. A partnership with the NFL backfired when Patriots coach Bill Bellicheck blasted them for being “undependable” in 2016.