One of the biggest inequalities being that Black Friday and Cyber Monday are American inventions aligned with a holiday that doesn’t exist in other countries.
I'm in South-East Asia/Japan and Black Friday/Cyber Monday is definitely a thing here, but Shopify isn't as prevelant here. All major eComm players are running BFCM campaigns.
Black Friday seems to be pretty widespread: many German retailers like https://www.galeria.de/ or https://www.mueller.de/ advertise "Black Shopping" today, and it seems common enough in the UK as well.
Heck, some British retailers are even co-opting the 4th of July as a sales holiday for local businesses: "Independents' Day."
Never underestimate the inexorable march of capitalism.
...or of how much or little "Black Friday" is a global thing. (It sure is being marketed in Europe now, even if my country-fellows in the Netherlands don't celebrate (American) Thanksgiving.)
Here in Norway the stores have been running Black Friday and Cyber Monday deals for years at least. And recently more and more of them have Black Week, which is like Black Friday but it lasts the whole week.
