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90% of Black Friday deals were the same price or cheaper six months before (bbc.com)
709 points by belter on Nov 25, 2021 | hide | past | favorite | 225 comments



It has been interesting watching the concept of Black Friday (and cyber monday) evolve over the past 20 or so years from being mostly an "American big box retailer dumping excess stock" thing to "oh boy its black Friday, time to go buy stuff!" thing. The entire event has basically been undeservingly co-opted by everyone looking to cash in on hype over an event that basically doesn't even resemble what made it a thing in the first place.

Just like how for singles day in Asia, retailers shamelessly just jack prices up beforehand to make their sale prices look like discounts. These events seem more about whipping the naive mainstream consumer into a consumption frenzy than having real deals to be excited about. While those deals still exist, they are like nuggets of gold that you have to sift through the noise to find.


>Just like how for singles day in Asia, retailers shamelessly just jack prices up beforehand to make their sale prices look like discounts.

This would be illegal in Denmark https://www.forbrugerombudsmanden.dk/hvad-gaelder/markedsfoe...

English

>If an item, for example, has cost DKK 1,000 throughout the year, and it is set up to DKK 1,500 for 6 weeks and then comes on “sale” for DKK 1,000 again, this is misleading, which is illegal.

obviously you can do stuff like set the price up for a longer period to escape being illegal but then you probably have a bunch of stock sitting around that doesn't move.

although as a general rule when I see black friday deals in Denmark I am not too thrilled at the savings, maybe because they tend to be realistic markdowns.


I don't know how it works in Denmark but I've seen that being worked around all the times.

A typical thing is to make a special model just for the sales, which is the same as the normal model with maybe some small differences like firmware tweaks, different accessories, different stickers, etc... They put one or two samples in the corner of the shop at an inflated price, not intended for anyone to actually purchase, then when the sales come, they unload the truck and proudly show the new "discounted" price.

This way, they can justify that they had the product available for a long time, that it didn't sell, and they can officially make the discount.

They don't even have to keep stock except for the one sample. You can get a funny situation sometimes when someone actually wants to buy the sample at the sticker (inflated) price and the shop actively tries to discourage the customer from buying it despite the huge margin. That's because without the sample, they won't be able to justify the "discount" later.


Mystery meat items like TVs and mattresses are ripe for these kinds of shenanigans.


Illegal in Finland, too. But it's rarely enforced by the authorities (they would have a lot of work to follow up every case) and as a consumer you don't have the right to request damages.

If you could demand the difference you "lost" by believing in their exaggerated discount the law would be useful.


I just read somewhere last week that the The Netherlands would get a similar law. Searching for a link, I found out that its actually the European "New Deal for Consumers" package [0]

[0]:https://leveranciers.bol.com/en/need-help/legislation/legisl...


This probably just works against shoppers in Denmark, doesn't it? Global brands are going to likely raise their prices across the board. When Black Friday comes, what's left to do but limit the possible discount in countries where there is a similar restriction?

I can't tell if I'm seeing in-country prices from retailers in Denmark, but the Samsung 'The Frame' TV 55" (QE55LS03A) seems to be available all over the planet. This morning at bestbuy.com it's listed at normally $1499US, for sale at $999US. We typically get a local sales tax added to that of ~7%, so just under $1100US out the door.


I've never heard this described as a tactic of international brands, but only of retailers, so I guess I would need to see data that showed that brands actually did this.

And if the brand did this - how would it actually work. They would be telling the brand pay use 2000 for half the year, and then coming to black friday they would tell the brand now you only need to pay us 1500? I'm not getting the angle here.


I've normally thought of it as a retailer thing, but it does look a bit like it's brand-led in some cases.

I'm currently in the market for a few big ticket household items, and the Black Friday hype is everywhere I look. When I try to compare prices for specific models, they are suspiciously identical everywhere, with a few outliers charging the higher RRP.

I would expect a retailer-led approach to have a bit more variation. Just a few quid here or there, where some might have a genuine "clearance" need, others lower general overheads/margins etc.


QE55LS03A is available from >6 mayor retailers in Poland today at $900-930 free shipping, this price includes all the taxes and 2 year warranty. What is happening? US always had the lowest prices on electronics.


In Norway we have similar laws. There's also at least two sites that track prices from various online stores, so you can check cheapest price for almost any product and track it's price going back years.


In China "buy one, get one free" usually means if you buy a dress you get a belt to go with it free, or something like that.

In Europe, and I'm sure the US the items must be the same or of equivalent value. Also I believe the “full price” before discount must have been the offered price for a certain number of days in the recent past, but I can’t remember the details.


Often raising the price raises the perception and increases sales.

https://www.google.com/search?q=raising+prices+increases+sal...


Why would you need much or any stock? Just set the price to DKK 10,000. Then you don't need to carry much stock as no one will be buying and then advertise 90% off.


I'm pretty sure that would also fall under the laws regarding misleading the consumer, and also let's say I am a company that sells coffee makers - in order to do this tactic I have to choose a potentially sellable coffee maker and decide not to sell it for a longer period of time in order to make a potential killing on black friday at the same time when consumers checking prices on coffee makers on pricerunners and other tools see that you have a coffee maker that everyone else has for 1000 at 10000 and decide your company is lousy and not to want to buy anything from you?


But you are loosing sales the rest of the year and putting you into excessive stress during the black Friday period. Not a good strategy in my book.


Question is whether this is enforced? Is there a way to fine firms? Can you complain about them?


We have a similar law in Romania, the agency for consumer protection fined all major retailers for our Black Friday event and even temporarily closed a website until they changed prices to match reality. The fines weren't that big so I'm not sure that they won't do it again for the next sales period.


the site I linked to is the consumer rights ombudsmand, so you can complain to them, and the consumer rights ombudsmand can also undertake independent investigations if she wants (although unsure about how that works)

on edit: consumer rights of course covers more than this but going through the site can find cases where companies have been fined etc. for violations of rights - for example https://www.forbrugerombudsmanden.dk/nyheder/forbrugerombuds...

in this case company reported to police for illegal telephone sales.


This take is wrong, Black Friday has always been about the beginning of the holiday shopping season, traditionally holiday decorations started the day after Thanksgiving and the doorbuster deals are loss leaders to drive traffic to stores. Source: middle age American. Also history: https://www.washingtonpost.com/history/2021/11/24/franskgivi...


Sorry, I didn't mean that what I said was the origin, only that was what it was marketed as around that period, and I should clarify my context that I was talking about what it was like in Canada, where it has only relatively recently become a thing. I guess what I meant to refer to was its etymological shift from the "selling excess stock" narrative in America (which itself was just a rebranding of the previous meaning) towards becoming a global event of consumption for consumption's sake in itself.

Maybe I am wrong, but I feel like it has only been within the past couple decades that we have seen things marketed as black Friday outside of America, or sales co-opting the name for things like pre-black Friday sales, extended black friday sales and things like black Friday in summer.


Yeah it wasn't really a thing in Canada when I was kid and Boxing Day was the big sale day. Wikipedia says it started here because we hit par with USD and retailers wanted to keep people from just doing all their holiday shopping in the U.S.


> "selling excess stock" narrative in America

That wasn't the narrative in 2002, my first Black Friday.


Yeah you are right, it was more like getting into the black.


To me there is two specific aspect of Black Friday that make it special for online shopping:

- retailers are showcasing a limited number of goods that they expect to sell fast.

This means short delivery times, no weird third party shipping from obscure places. They are prepared, and even buying at the same price as usual, the experience tends to be better.

- the piling up effect makes it worse for delivery, worker conditions are probably worse, even if they get paid some amount more than usual.

This makes it a very mixed bag, and I wish we had a better grip on the second point, to be able to fully appreciate the first one.


> retailers are showcasing a limited number of goods that they expect to sell fast.

I wonder how much of that is true and how much is just make believe.


Anecdotally, last year a bit before Black Friday we wanted a new iPad (unrelated to the event, it just happened that way). Ordering directly from Apple had a 2 weeks delivery date, getting it from Amazon during Black Friday landed it 2 days after in front of our door.

And it was cheaper (same price, but bigger storage)


I'm Canadian in 1999 I was in Scranton, Pa. for Thanksgiving and my friend said Black Friday tomorrow. I said what's that? She was shocked I didn't know about it. Back home it was unheard of since our Thanksgiving is in October. I didn't go to a store I headed home but now I wish I would have experienced it.


Until recently, Black Friday didn't exist at all in the UK, and I only knew of it from American TV. It's suddenly become a big thing here within the last ~5 years. This makes me said.

(It's not our first American cultural import either. Halloween has been a thing in the UK for as long as I've been alive, but my parents' generation didn't grow up with it.)


I'm sorry you had to spend Thanksgiving in Scranton.


It was great I had a great time at the Genet's, had some Yugoslavian moonshine too. Alcohol is astonishing cheap in the US.

Scranton reminds me a lot of Nova Scotia or more specifically Cape Breton (part of Nova Scotia). Coal, steel, and trains plus the lay of the land too.


I live in slovenia.

We literally have all-month black friday "deals".


In Sweden we have "black week" starting monday before black friday, then of course black friday, cyber weeked, cyber monday. Then there is any number of made-up things by various sellers too. Traditionally there is always a sale between christmas and new years, and basically all of January too.

I think this year was not very common in that for example TVs had the same low price the entire week, usually someone has a lower price during just the friday but not for popular models this year.


Denmark it's the same deal. "Black Week/Month", mostly because at least for online retailers, stores don't want to deal with the high influx of customers on a single day.

Personally I liked "Mellandagsrea" more than Black Friday back in the day. It was much more calm.


Steam sales lost all meaning years ago. It happens to everything that transitions from rare to usual


They haven't lost meaning, you can still wait a bit to get your game cheaper. It does usually follow a pattern of: opening sale 10%, full price for a bit, seasonal sales 10-50%, eventually up to 90% off during seasonal sales.


Sure. But have you not noticed how the same, now oldish, games go on sale for the exact same amount for years and years?

I can tell without looking that Cities: Skylines is sold for 6.99 euro. Or the latest Civilization game at 15 euro. Or bioshock infinite at 7.99 euro or so.


What's the problem with that? Terraria has been on sales for 2$ for ages now, that doesn't mean it isn't a bargain to buy at that price instead of 10 or 12 that it is regularly.


No problem at all. It's just not special anymore. Do you not remember the first few steam sales? Everyone's mind was blown because there was nothing like it until that point



Thanks!


In the US I was seeing things labeled as "Black Friday" in the middle of the summer.


Probably Lenovo?


Something similar happens in El Salvador.

One retailer trademarked "Black Friday" so no other store can use it.

This caused Black Friday to become Black November, Blue November, Red Weekend. I think we even have deals in September.


Sure, if you get caught up in the mania and hype of any particular "sale" and don't price compare then you're bound to get ripped off.

I wouldn't dismiss singles day, though. There were some surprisingly cheap (both in price and quality) items I picked up on singles day.

Got an AirPod clone for something like a dollar last year.

This year I picked up a coffee grinder off the official retailer for Timemore on AliExpress. The official Canadian retailer charges a 100% premium on the product. No thanks, I'll wait for it to come on the slow boat.

I waited for singles day and got it for another $10 off.


I used to chase these kinds of deals, but if you stop to think about it, spending hours to optimize for $10 is almost certainly a terrible waste compared to what you could have been doing with that time. Deal seeking always eats up many hours of time for these small gains. That analysis skill applied to any kind of business problem is easily worth thousands.

No offense intended if this is pure stamp collecting.


When I was salaried, the marginal value of my time was $0. Thar extra thirty minutes shopping costs me nothing and gives me satisfaction. Now that I'm retired, my marginal value is still $0. Taking longer to spend money is in itself valuable. If I get discouraged by the shopping and don't buy the item I was looking for, that's the best outcome for my wallet.


The marginal value of your time was not $0. You could have been doing something other than shopping with your time. That thing could have afforded you pleasure or had some other utility. The dollar value of that utility was not zero.

Even resting has some benefit to you. Unless your only alternative is some mildly unpleasant activity which doesn't allow you to rest, that time was not valueless.


> Unless your only alternative is some mildly unpleasant activity which doesn't allow you to rest, that time was not valueless.

So you're saying I shouldn't be playing MMORPGs all the time?


Entertainment is useful. Excess entertainment is wasteful. Keyword being excess. I calculate the waste as: cost of the entertainment plus potential loss of income from missed opportunitys of work and training. Of course if your entertainment is bring some other tangible benefits, like exercise, then that needs to be factored in.


I run an e-commerce business and see the opposite as well.

People who earn, say, $30/hr won't take literally 2 seconds to scroll past the sponsored listings and save $50+.


How do you know the incomes of random people visiting your site?


I don't, it's basically just a "normal wage" for non-professionals in Australia.

My point was that people will spend an hour working to make $30 but won't spend a minute looking around to save $50.


I’m probably one of those people that don’t bother with the sponsored items. I’m not much of a spontanious shopper, if I buy something then I most often know what I want before I even go to the shopping site. Example is if I’m buying a tv then I don’t care if Samsung has an equal model at half off if I’m already set on getting a specific LG. I do look sround to see who has a better deal on the item I’m looking for however.


That only works if the use of that time towards a more productive activity actually pays off in that short duration; sometimes comparing shops and making sure you're getting the best is the most fun part, so there's some utility derived from there as well. At least for myself, I only really deal-hunt during Black Friday and anytime else I get what I need when I need them.


I remember the day after Thanksgiving being a day my relatives (at least the ones interested in shopping in malls, etc) being excited about going shopping. Lots of people had the day off, originally I think "black Friday" just meant that stores were really busy.


It literally meant the day stores would go into the "black" because many stores would be in the red for the year overall until they sold so much on that one day they'd turn a profit for the year or go into the "black" on their accounting.


No stores operate at a loss for 10 months out of the year.


You are repeating a fairy tale some marketers invented to explain the black friday name.

Black friday is a term for a day when something horrible ocurs, the term was applied to the day after thanksgiving by police in an american city because of the difficulty in maintaining crowd control and it caught on.


Well guess what? Language and terminology change over time

While black Friday is a reference to a single day in history. It is also a reference to the annual shopping for Christmas. Which has also changed. It really was the start of the shopping season but alas, you cant stop change


If you're so certain your etymology is the right one, you should probably be able to name the city.



> It has been interesting watching the concept of Black Friday (and cyber monday) evolve over the past 20 or so years from being mostly an "American big box retailer dumping excess stock" thing to "oh boy its black Friday, time to go buy stuff!"

This sounds like pump&dump with extra steps.


For those who use Amazon and want cost perspective on particular items, Camelcamelcamel is a superpower (https://camelcamelcamel.com/)

I’m sure one day I’ll find out they make money in all sorts of sketchy ways, but in the mean time it’s a great free website, and I’m continually astounded to see how often retailers play around with the prices they post.


They do money by adding their affiliate code to the links.

However the Amazon Affiliate TOS [0] say:

(y) Unless otherwise agreed by Amazon, your Site must not have price tracking and/or price alerting functionality.

I see many sites with this functionality. I don't know if they all got approved by Amazon or they are not enforcing this clause.

[0] https://affiliate-program.amazon.com/help/operating/policies...


They're a part of the affiliate program, and they are price tracking, so I would say they have implicit permission, or else they would have been long kicked off of the affiliate program.

I recall reading that the reason CamelCamelCamel is permitted is because they ONLY price track Amazon (vs tracking multiple retailers), but I can't recall where that came from.


Terms of Service are universally wishlists of things a legal department may wish to enforce if they are so inclined. In this case, they are not so inclined.


Basically the same as warnings on medications. They list almost every known symptom without any sort of probability so they're almost useless.


They don't list symptoms, they list things that happened in the study population in clinical trials. Which is why every medicine has headache and nausea as 'possible side effects'.


In the EU, the symptoms are listed under headings like "More than 1 in 10 people had this" "Between 1 in 10 and 1 in 100 had this".

e.g. for the Moderna Covid vaccine, PDF, see "Possible side effects": https://www.ema.europa.eu/en/documents/product-information/s...

(I looked up St John's Wort, but its assessment doesn't have this. Possible because it is from a long time ago.)


To be fair that seems like one of the most respectable uses of affil links though. They’re providing actual value on top of what the supplier provides.

Happy for them to take a cut as a result


Just logged into remind everyone CamelCamelCamel shut down Europe sites during the initial Covid outbreak. https://mobile.twitter.com/camelcamelcamel/status/1242179105...

I remember reading price gouging from Amazon was revealed some months later. I wonder if they wanted to stop this being shown so blatantly.


Maybe Amazon thinks camelcamelcamel is helping more than hurting?


Well I do use them to "time" purchases through Amazon, not look at other retailers to make my purchase location decision.


I have alerts setup there to alert me when the price gets to $x, 1 of the few places I have setup like that. So in my case, I definitely buy more from Amazon because of the site.


Amazon must think so it's allowed camelcamelcamel to live on for 8+ years I've been using it.


But if they think so why do they have this clause that won't allow CCC competitors?


It speaks to the truth of the original post that I set up a ton of price alerts six months ago and exactly zero of them have gone off.


I had one go off this morning. Second battery for my vacuum cleaner. Hooray.


That page could use the help of a designer / ux person. Things from the 90s look better than that.


keepa.com is an alternative. It has a Chrome extension that embeds the price graph on Amazon. Extremely useful.


This gives you some idea, but it doesn't include coupons, deals and lightning sales in the tracking.


This have been a joke for a few years here in Brazil, we call the day "Black Fraud" (sounds a little better in Portuguese)

The relevant point is that Black Friday is an "artificial" event here: we do not celebrate Thanksgiving Day so there is no need for a the stores to get rid of unsold inventory. It started just ~10 years ago when marketers began advertising it as a sales day.


Iranian companies are now advertising Black Friday sales. Even though in Iran we do not celebrate Thanksgiving, we do not celebrate Christmas (except for Christians of course), and even our new year starts at spring equinox in late March. Black Friday is literally a random day in fall which has no significance. Yet there are Black Friday sales now.


India is thankfully untouched because Black Friday falls after the biggest Hindu festival of the year - Diwali. Most people are already shopped out by that point. Also the reason why our big sales are in October.


It s like Halloween in France, it's so weird how tv shows made people with a strong identity adopt a foreign culture.


Same in Germany. Though I like that I can have

[1] https://en.wikipedia.org/wiki/Aachener_Printen &

[2] https://en.wikipedia.org/wiki/Speculaas

long before Christmas.

It's so weird seeing the sortiment in supermarkets change to all sorts of foreign events. Not that I'd care much for the native ones, either.

Basically it's all just BUY! BUY! BUY! like in They Live from 1988.


What's the threat? We all sell out every day. Might as well be on the winning team.


This is amazing. Thanks for sharing.


I mean I thought Black Friday was when Shah killed people in Jaleh Square? I guess you had to be there.


You are not wrong. But almost everyone is calling this shopping event "Black Friday" (as in the English name, not translated to Persian) which does not sound anything like "Jom'e-ye Siah" (the proper translation, also used to refer to the historical even you mentioned).


Black Friday is only associated with Thanksgiving in the US because it marks just about 1 month before Christmas, but otherwise it’s not part of Thanksgiving. It’s also to start selling products for Christmas gifts — not related to getting rid of unsold inventory.

Most companies have a fiscal year ending in December, so it’s mostly just about getting that last boost of sales before the end of the year.


The history of Thanksgiving -- FDR moved the holiday to support the holiday shopping season. Black Friday has not really been about dumping excess inventory but as the beginning for the holiday shopping season..."black" references the profit retailers make, going from red to black for the year.

https://www.seattletimes.com/nation-world/franklin-roosevelt...


This is entirely unrelated, but it's unusual to see "black" used in a positive sense... Just thinking about all the phrases it's been used negatively in (eg "black sheep of the family").

I'm entirely uninvested in the US culture war, but it's good to see something on the positive side of the ledger.


The name Black Friday comes from the nightmare experienced by store staff, shoppers, mall cops, etc on a day of extreme overcrowding and sometimes fights over discounted items.

The reference to being 'in the black' was invented afterwards to try and make the name seem more positive.


Fantastic article. I didn’t realize how polarized things were.

“Public opinion split along political lines. A Gallup Poll showed Democrats favored the switch 52% to 48%, while Republicans opposed it 79% to 21%.”


It's not entirely true that it's unrelated to Thanksgiving.

That day originally became a popular day to start Xmas shopping because a lot of people took that day off, since Thursday is a federal holiday, but the actual Thanksgiving festivities were over.


Yes, it's a Christmas-oriented holiday, but the timing is determined by Thanksgiving since the day after Thanksgiving is when everyone turns their attention to Christmas and starts buying gifts (traditionally).


> It’s also to start selling products for Christmas gifts — not related to getting rid of unsold inventory.

That seems totally related to me…


“Unsold inventory” would be understood as “items that are leftover and need to be cleared out to make room for new products”. That’s not what BF is. Many items sold for BF/Christmas are new products that have just been released (like stuff from Apple that was just released). I’m also not talking about the products that are specifically made for BF only, which are typically lower quality versions of similar products and are lures just to get people into the store.

Technically, it might be correct to say that anything not yet sold is “unsold inventory”, but that would have the same meaning and simply saying “inventory”, so adding “unsold” gives the additional implication that it’s unsold for a reason (i.e. it’s old stock, etc.)


Same in southern Europe, cultural imperialism becomes apparent when one notices that all local festivities (often of Celt, Roman, and Greek origin) have been replaced by commercial crap.


Black Fraud-day has a pretty good ring to it


At this point "Black Friday" just means "November."


Stores in Europe advertise "Black Week". I've seen "Single's Day" sales even (https://en.wikipedia.org/wiki/Singles%27_Day#Outside_China).


I mean if people didn't like it wouldn't it go away? What is the fraud involved? I am sincerely curious. Are the sales fake or something? like they have very limited inventory and just get people in and while they're there the store hopes they'll buy an alternative? That used to be a big thing around here but generally these days if you get there early you can get the deals, or if you sit up late and buy on the web site.


>What is the fraud involved?

The "marketing/sells" guys decided that prices for products changing daily is something profitable, Keep a tab open to some product and refresh it daily, see how prices change and how you get tricked.

So for Black Friday they will increase the prices before the sales and then put a giant "25% off" label. They also can say advertise with some super deals like super cheap laptop but they might have only 1 device. So in Romania we have laws and big companies will be fined heavily and shamed for this evil tricks(not sure if this is an EU thing or only local).

Maybe you mean "fraud" is not the correct word and there is a better legal word that fits for this evil and illegal(on some regions) behavior.


Same in Poland, we have many days, one of the more popular is "Black Frajerday", Frajerday meaning Sucker Day. Our deals aren't even that good. The prices rise over few weeks before, and then you get 10% or 15% discounts which usually are above the base price anyway. At least in the US, especially for virtual goods you can find some actual 70-90% discounts.


How do you say it in portuguese?


Black Fraude

We still use the first part from English, but the second is Fraud. Which is almost the same as the English word, but phonetically it is closer to how Brazilians say Black Friday.

It is almost the same, though. Black Fraud is a good enough approximation.


Black frode, I cannot write in phonetic alphabet but the sound is quite similar to Friday (especially as pronounced in some states)


Ha,same in Argentina and we have:

cyber monday (that extends to cyber week)

electro fest (?)

black friday as well

hot sale

the only opportunity there is not around discounts (they just increase the price a coupe of days in advance), and more on having 12/18 months payments/installements without or very low interest.

Also, something funny happened in between: as these sites are re-marking everything, sometimes "bugs" appear as they might miss a zero (we have a lot of them =), or something like that. If you're lucky you can get the product no questions asked, or you can make a claim and they compensate, or worst case they cancel it and you get your money back.

[edited to add line breaks]


There is a common function even without the holiday - a flushing of older inventories and potentially making their fourth quarter numbers look better.


Norway, too. You can see that they start to ramp up the price slowly a month or two before. At least here, we have laws against bogus sales - you have to sell so and so many items for the "normal" price, or have them listed for a certain period, before you can put them on such sales.

Not sure how much these (marketing) laws are enforced, though. Some 10 years ago, when everyone and their sister tried their hand at drop-shipping, you'd get drowned by these "99% sale" ads, where people would try to sell AliExpress watches/jackets/etc. for $100-$200, with some ridiculous before price. ("Before: $5000 - Now: $100", etc.)


Oh wow. 5000 to just 100! Reminds me of that south park episode

"These are genuine faux sapphire earrings.

14-carat gold, 86-carat faux sapphire.

Faux is French.

It's got an X in it, but you don't pronounce it.

How do you like that for prestigious?"


You joke but I recently heard a term "original copy" going around in my wife's circle. Turns out, that term is to signify something that is a near-perfect copy of a designer item. These are not cheap either; they sell for at least 20x the price of a "non-original copy" i.e. inferior fake.


Some years ago a friend (who I've slipped out of contact with since) who was into fashion to the point it might be called an obsession, used the term “original copy” to specifically refer to side copies, made in the same factory as the actual original, likely by the same workers, off the record, with excess materials from the end of an official production run (or simply stolen, sorry “redirected”, materials). Sometimes items would have minor defects (maybe those were official originals that failed a QA inspection?), often there would be nothing detectable different from the “real thing” apart from maybe a missing care label or such.

Sounds like the term has become a bit more general, going by the interpretation you've experienced.


There is a "nearby" Shoe Industrial Area, in the major city I work. And in the city centre, you can see a lot of low cost shoe shops selling shoe-ware that came from "excess production" to luxury Italian brands. You can get real nice deals there, but you have to be careful if you are buying actual excess or just something that did not pass QA (which are most)


Huh I never knew about this angle - thanks for sharing.


"Original X for iPhone" or something like that has been a thing for many years. Miss the for (if you don't know the language very well, like many shoppers from around here for example), and you're screwed.


A quick reminder that unless you were going to buy it anyway, a reduced price is not a "deal". You're spending more money than you otherwise would.


And that is if the price isn't jacked up before and the reduced price is fake.


Here in Norway we didn't have Black Friday until like a decade ago or so, when shops started introducing it. They even had to explain what it was all about in the ads.

Now it's no longer Black Friday, no... now we have Black Week and even Black November, filled with 10% off prices or deep discounts on old junk nobody wanted...

There's still a few really good deals, and there's a positive to concentrating the deals to one day: you're looking for deals. Doesn't help me that a thing was off even more a few months ago if I missed it then.


Here in Brazil this year I saw a bunch of Black November. Yes, in english, in a country where people normally don't know english.

Even weirder, is today a cosmetics company said that "Black Friday" (in english like that!) is a racist name and they are comitted to changing it.

Most people here don't even know what "Black" means. (or "Friday", for that matter).

The amount of USA culture "invading" our culture is really disturbing me. (alongside some other stuff like Coca-Cola in fur coat red santa, in the middle of our super hot summers, or people trying to plant conifer trees in sunny wetlands and then covering them with artificial snow, or the dish "Rosquinha", that got renamed "Donut" after Dunkin Donuts came here).

EDIT: remembered that some years ago the government made illegal for stores to write only in english on their storefronts, after there was a huge mania for writing "xxx% off on randomproduct" and this was causing confusion among consumers that had no idea what that means.


Similar stuff happened in Slovenia since the 90’s.

When I was in elementary school we started celebrating Christmas and imported Santa, thus creating three, 3!, winter men who bring gifts (the catholic Saint Nick, the american Santa, the communist Grandpa Frost).

Then some time in high school Halloween became a thing. Even overtaking Nov 1st as the day of the dead because it’s a party and day of the dead is sad, lame, and for old people.

Towards the end of college, black friday started to become a thing.

Sometimes I wonder if college kids aregoing to start having July 4th parties …


It’s alright. After Black Friday loses influence you can do singles day and buy stuff from Alibaba instead shrug


I've seen https://en.wikipedia.org/wiki/Holi here in Germany.

Don't know what to make of it. Wouldn't want to have colored powders having thrown at me.


> Wouldn't want to have colored powders having thrown at me.

How about drinking cannabis infused milkshakes instead? https://en.wikipedia.org/wiki/Bhang


That's globalism for you. Multinational big corps pushing their shit globally, all the times ;->

Saúde!


It's no longer USA culture. Used to be a few decades ago when Nike and Coke was exported.

Today, it is a giant global corporate-driven monoculture. US has influx of many other cultures too (Sushi restaurants were hardly a thing in the 90's and Yoga).

To be honest, the world has gotten worse with globalisation and I don't mean that in the slightest political sense. Purely from cutural standpoint, the internet has sort of ruined isolated pockets of culture that thrive independently. In 2050, it will just be a giant same-everywhere Earth culture that will suck, even more so than today.


Same in Canada, the funny part is that we do have thanksgiving but it's actually a month earlier so Black Friday is just sitting in November for no reason other than to nudge people into doing their Christmas shopping.


The reason why it has spread is American retailers, particularly Amazon, entering international markets.

In the US, Black Friday is the busiest shopping day of the year so American retailers discounted on that day. As they went into other countries, they began offering sales on that day too. In the UK, Boxing Day was traditionally the busiest shopping day of the year but most shops close on this day now. Wikipedia tells me that Boxing Day used to be the busiest shopping day in Canada.

I think the reason the practice is spreading into the rest of the month is because of the higher level of competition online. One retailer does Black Friday, then another retailer tries to jump earlier, then another. In the UK, we have had companies trying weekly and monthly sales.

The sales aren't bad, I think some retailers (Amazon, particularly) don't offer great value...ironic given they started Black Friday here in the UK...but if you hunt about, you can usually find some decent deals.


Yeah 10 years ago Boxing Day was all the hype in Canada. Most of classmates would stand in line at Best Buy or other retailers to buy some latest console or game disc. Times sure have changed.


At least we got okay laws stopping companies from doing outright scams. An item has to have had the price for a certain time before you can advertise a new lower price as being on sale. They try to skimp around this by slowly increasing the prices in end of october. But then you also have to tell which price you're comparing to, and document that that price is a realistic price in the market. So you can't markup something from $100 to $200, wait a few weeks and say it's now 50% off at $100, if everyone else already was selling it for $100.

The news are also good at pointing out if some big company does something shady, I guess they have journalists trawling stores right now trying to uncover fake deals. Most big box stores have this year already lost a lot of goodwill after news after news broke about how they would try to force employees to not unionize.

Most stores have been indexed by prisjakt.no for quite a few years. So all price history is there, making it easy to see if it's a real offer or not.


Here in Japan, this year is the first time I see "Black Friday" at every real store. It was mostly online event.


The spread of consumerism gives me so much anxiety at a time when everyone especially in the West should concentrate on how to reduce consumption in all parts of their lives :( But satisfying your hunter-gatherer instincts just feels so much better to most people…


That's sooner than I noticed it in America. Before that, it was long the start of the Christmas shopping season, which guaranteed prices would be higher, but selection was wider.


My grandma used to say about discounts that they are all frauds to push items that they can't sell by first jacking up the prices and then putting a "discounted" price on it. I used to (naively) think that grandma just doesn't understand. Turns out, she understood pretty well.


Reminds me of a time when I was a child. My mother was browsing for something in store "A". A stranger "helpfully" pointed out that the item was 50% off in store "B". My mother thanked her and bought the item in store "A" anyway. I asked my mother about this, and she said that store "B" was always double the price. Their 50% off sale was probably the same as the store "A" regular price. Later, we walked through store "B", and sure enough . . .


“You can go broke trying to save money”


I worked in retail sales from 2004-2006 and I remember management ordering us to increase prices on items leading up to big sales. It seemed like fraud and it made me feel icky doing it.

Especially when we would replace labels of an item that cost $99 to say that it cost $139 and was now on sale for $99.

Luckily I haven't had to work in retail since...


> It seemed like fraud and it made me feel icky doing it.

In many places, it _is_ fraud (well, illegal but still). In the UK, the higher price must have been offered for 28 days out of the last 6 months.


This is actually the old law and now you need to prove that the RRP is "realistic" which usually means it has been sold at that price for more than half the time it has been on sale.

Source: https://marketinglaw.osborneclarke.com/advertising-regulatio...


Thanks, that's good to know!


I suppose you can just pick the slowest 15% of days, then. If a price was randomly jacked up on a Tuesday, but nobody was around to buy it, was it really raised?


My bad, I misquoted [0] - section 1.2.2 says 28 consecutive days!

[0] https://www.legislation.gov.uk/uksi/2005/2705/schedules/made



Nullo actore nullus iudex


In Australia it's just confusing. Black Friday was named after devastating bush fires in 1938-39 https://en.wikipedia.org/wiki/Black_Friday_bushfires. Any Friday that has bad bushfires on it tends to pick up the name.

Over the last 5 years or so Black Friday sales have become a thing and I always suffer some degree of dissidence at the naming, as for me at least Black Friday has always had a negative connotation.


What’s stranger is that the US also has several days named similarly with negative connotations, like Black Tuesday and Black Thursday.

https://en.m.wikipedia.org/wiki/Wall_Street_Crash_of_1929


> dissidence

I think you mean dissonance


and you sir would be correct.. bad spelling on my part and even worse spell check on my browsers.


Some of my worst purchases were those where I cared a lot about how good of a deal I was getting.

The more you focus on the deal, the less you focus on whether or not you really want what you're buying.


that's why you decide what you want and set up alerts for when those items are on sale.


If you care about the climate crisis you should avoid participating in sales like this. It’s a very unsustainable pattern that must go away. Buy what you need when you need it (or even better borrow it), don’t buy a bunch of things that happen to be cheap at a sale. It’s a mindset shift that needs to happen NOW!

Edit: autocorrect miss


Things don't necessarily have the best price when you need them.


Can't stress this enough. One of the things that will help us slow down environment hazards the most is to consume less (even more than "recycling" and "ethical" or "environmental" purchases)


I remember camping outside Circuit City/CompUSA/Good Guys or Fry’s the day before with friends and nothing better to do to snag a door buster laptop or desktop computer, decent specs for like $2-300 bucks. They would hand out vouchers for the door buster items and I would sell them to people who showed up late and basically get a free computer. Good side hustle in my teens.

Once retailer recognized how lucrative it was and started making special SKUs for Black Friday of cheaper products was when I realized the Black Friday I loved was dead and stopped going out.

Can anyone relate?


I purchased a 27 inch Dell monitor a month ago and paid $295 total after taxes here in Canada. A month after my purchase, I could have gotten it for $20 cheaper ($275 after taxes).

However, now if I try to do the same, it comes out to $306 after taxes for Black Friday sales....

https://www.dell.com/en-ca/shop/dell-27-monitor-s2721ds/apd/...

It's an excellent monitor btw, just wait for the price to go down a bit again.


I'm sure this surprises no-one who has ever waited for a Black Friday (deal) only to suspect/know that the price is no different than before. It feels especially this way in Europe where retailers have adopted "Black Friday week" or similar purely to encourage additional spending.

There is a tool (in Switzerland) I use a lot. TopPreise (http://toppreise.ch) scrapes, aggregates and compares prices from retailers but also keeps a graph of the price evolution over time. You can see the highest and lowest prices over the recent period and it's very useful to know if what you're actually buying is a "deal" or not.

One of the largest retailers in Switzerland - Galaxus https://www.galaxus.ch/en/ - has also adopted a similar strategy for their own products. Showing 3 months of how the price has changed.


These sites are great. Some device I'd like to buy is discounted 3%, and I can see that the manufacturer's old model steadily dropped in price between Christmas and summer. I know it's better to wait than to bite at the current, laughable discount.

In Germany, https://www.billiger.de/ https://www.idealo.de/ and https://geizhals.de/ are just three of the many sites that aggregate prices.

I know Idealo has a price history that goes back one year. The unfortunate parts: they only list price history for new items, and incorrectly listed discounts (refurb instead of new, different model/color, etc.) stay in a product's price history, so there are sometimes price valleys that should not exist.

It would be nice if you could see (on the price history chart) which site/seller had the lowest historical price, since there's more credibility in a listing from Media Markt (probably the largest electronics chain in DE) than from Ebay.


CamelCamelCamel is a similar tool for tracking Amazon prices: https://camelcamelcamel.com/


We have a similar site in New Zealand https://pricespy.co.nz/ Use it all the time.


hotline.ua is the same thing for Ukraine.


I'm currently in the market for a dryer and checked the prices the last couple of days. It went from 649 Euros a week ago up to 739 Euros today. Fully expect it to fall back to 699 Euros tomorrow.


That is clearly illegal down here in Australia. One of the largest on line retailers here, Kogan, was even prosecuted: https://www.accc.gov.au/media-release/kogan-to-pay-350000-fo...


Does the law catch the retailer who have to products with identical specs and different model numbers? Mattress companies have long used the trick to advertise permanent sale pricing that is just standard pricing in North America.


It's long believed there's a loophole in UK law which allows these types of "continuous sales" tactics. Provided the product is available at RRP in _one_ of the shops within the same company (i.e. a chain) for a minimum time period (say, 60 days), it can be priced as a "discount" in another store.

The trick used it to have a shop in the middle of nowhere (for example, north Scotland) which rotates products on the shop floor. This shop operates purely at a loss except for some desperate customers who will pay through the nose for a product due to convenience.

A mattress would be for sale at GBP 999 for 60 days there, and promoted as a discount at GBP 499 in _every other store_ they own. They make profit on selling 50x products at the discount vs. a single product at original price.


Yes. This exact issue with bedding companies has lead to several prosecutions. For example, permanently making up fake prices just to advertise a discount: - https://www.accc.gov.au/media-release/snooze-admits-two-pric... - https://www.accc.gov.au/public-registers/undertakings-regist...

What is it with bedding companies and criminal miss representation of prices?


From personal experience this is true for Germany also, since decades.

It's always SALE! SALE! SALE! Everything must go! %! %! %! or something similar.

The same was true for carpets for a time, but they seem to have fallen out of fashion, at least I don't see it that often anymore.

But this is a general thing in every downtown or shopping centre across all sectors. And similar for groceries. I enter all of these with one big default deny and fuck off mentality switched on.


What is described is not illegal in itself. Prices are free.

What is illegal in many places is to increase the price for a very short period in order to then advertise an item as "on sale" with advertised discount based on inflated price, which is exactly what happened in the case you've linked to.

So advertising "was 739 now only 699" may be illegal, but listing at 739 the day before Black Friday then at 699 on Black Friday is not.


That's probably illegal (depending on region). I'd consider reporting it.


Definitely illegal, everywhere. He said "euros", which implies within the EU. It's illegal across the EU.


I'm curious, why put prices back? Why not leave it at elevated levels?


So you can say there's a Black Friday sale, which is the premise behind why the prices went up in the first place: so they could be lowered for a sale.


Tomorrow is the sale, they've raised the price in preparation for the sale


It's Buy Nothing Day, per Adbusters.


I figured this out last year, I bought a big set of Dewalt power tools which sat unopened for a long time but I had to buy them at black Friday to get the deal. When I went to return them they were almost 10% cheaper then when I bought them except Lowes had also snuck in a monstrous $100 shipping fee that I didn't notice at the time meaning and which was non refundable meaning I probably paid 30% above retail because I so desperately needed these tools that I wasn't ready to use.


I remember when Black Friday meant tremendous free-after-rebate deals… Among other things, I recall ‘purchasing’ a free inkjet color printer, a free PDA (personal digital assistant), and a free spool of 50 blank cds! Those were the days.


American Express cards have a bunch of those. Paired with Rakuten, I got paid $5 to buy 1password.


Yes this is true for appliances not so much for electronics. Just follow the apple products as an example. By the time Black Friday roles around we have the newer laptops and the older ones are almost always on sale.


Seeing this on Black Friday deals. Something is reduced by $150 for Black Friday, but it turns out the sale price is the normal price you would find anywhere.

Double check prices before buying anything else today and tomorrow


Another trick is just producing a Black Friday model that lacks features the more expensive one has.


Could 2020 have been some peculiar outlier because of Covid and supply issues?


Black Friday has been like this for as long as I've been aware of it existing.


6 months before Black Friday last year was at the height of the first Covid panic featuring regional shortages of food staples, toilet paper, etc... So I would think not.


I can't be bothered finding the data, but I've seen graphs from previous years that show many items raise in price around October to get ready for a Black Friday "sale." Generally there are a few items that end up cheaper on the day, but most are fairly standard sales.


There are a lot of junk ‘deals’ on Black Friday, but there are also legit deals. For example, AirPods are $20-$40 less than usual (and aren’t EOL, which is one trick retailers pull). I picked up several items this year at prices that are significantly lower than normal.

I have to be careful, though — only buying things with a verifiable price history, which typically means name brands. Otherwise it’s too easy to be fooled by fake ‘normal’ prices.

I use dealnews.com to keep tabs on most things I’m interested in; otherwise I use camelcamelcamel for spur-of-the-moment purchases.


C'mon, guys, there are genuine BF discounts. They do exist! And people do know the deal value, when they see it.

The retailers don't have to discount everything on the floor, they just need the traffic. Once in, some items could still be purchased as valued, the discounts on some items help pull the people in. And sure, the mood and expectation helps.

It is a balancing act, but marketing does not equal cheating, some [lot] manipulation there is, of course. And the crowds are willing too, now demand discounts on anything of value!


> And people do know the deal value, when they see it.

This is contrary to all of my experience with the sort of people for whom shopping is a hobby or who get excited about black friday. They all love to "save 50%" on some junk that was marked up 200% and will end up in the thrift store before the year is out.


Amusingly I just told my spouse about the article, and she said: "Why make things cheaper when you've already got them rushing into the store because it's black friday?"


A particular Samsung tablet I put in my Amazon list a while back now has a banner "Black Friday Deal" but the price hasn't changed.


Have seen this on everty single TV deal on Amazon at camelcamelcamel price history. Doesn't look like a good to buy a TV


Best time to get a new TV is the week after the super bowl, get the tvs that were returned. I imagine the same applies to world cup and other sporting events that prompt people to buy a massive TV just to return it a few days later, after they show it off at the party.


IIRC, new TV models usually come out in late spring / early summer. So best time to buy should be around then.


Post CES?


Yes. New products get announced at CES and start being available in a couple months. Retailers need to make room for inventory and sell off last years models.


I haven’t looked for a TV in a long time. However Amazon frequently is not the cheapest place vs how things were a decade ago.


In Switzerland digitec is a common website to buy hardware, and it has a price trend graph on their website:

https://www.digitec.ch/en/s1/product/sony-wh-1000xm4-anc-hea...


Not really surprising. Most clothes at the outlet mall are specifically made for the outlet mall too, and you start to wonder about the veracity of the deep discount when it's Fall 2021 and the "discounted" item you're looking at has a tag that says "Fall 2021."


The worst example I've seen this year was a saddle bag for my bike I bought for 17€ about a year and a half ago. Regular price. Yesterday same shop, black week, now it is 20, reduced from 30.


Supply and demand wins again I think. None of this is a surprise given price inflation and supply shortages. Probably at least another year of this as covid is far from gone with delta + antivax.


Was kinda disappointed when I visited Madrid during Thanksgiving a couple of years ago and it seemed downtown was taken over by Black Friday shoppers (https://amp.diariodenavarra.es/noticias/vivir/2021/10/29/el-...)


External spinning disk storage prices and outliers: https://shucks.top/



“Lowest seen” prices are a year old, have you considered accounting for inflation?

Edit: a price/GB would be nice aswell


Settings icon in upper right has an option for price/TB.

Site creator has contact info in bottom left.


I see Black Friday much like the DFS sales. Ignore sale prices and do your research. (Probably doesn’t make much sense outside the U.K.)


I think a lot of people in the comments are focused on the various sales aspects of why black Friday prices move the way they do however I think this year is an example of high inflation being more of a factor than anything else. I'd think this is an indicator that it is probably a good time to buy some inflation hedges instead of discretionary consumer goods.


Always check the item on camelcamelcamel before buying on Amazon. A lot of times you will find surprises in the prices chart.


“Black Friday” = the day most realtors go from “in the red” to “in the black” financially for the year.

Been interesting watching it mutate from merely the day customers start buying gifts en masse in earnest, to a real discount & deals day, to a jack-and-drop fakeout.


The only comment in this thread that accurately describes the origin of the name, and the reason why there are so many "non bargains".

It's a day for retailers, not for consumers. It's a celebration of retailers and marketeers making profit.


Strangely I heard about 'buy nothing day' (buynothingday.org) years before I heard of Black Friday, thanks to the work of some graffiti stencil artist.

I celebrate it every year in my own personal way.


I mean, I use it to extend subscriptions for a few services or buy some digital rpg books. It's good to know that I can get a new coupon every year about the same time.


Seeing this with Apple too, bought mbp two weeks ago for 2550 today it’s 2750 but they offer $140 cash back through a gift card. No deal here just blatant manipulation.


Maybe it's called "black" because most customers gets screwed buying things which they were made to believe they are good deals when they are not.


I always wonder, Are this practices creating inflation? Once the price has gone up it's difficult to ever come back to it's previous price.


> Which? said popular items it found to be the same price or less before Black Friday last year included washing machines, soundbars and TVs.


This explains why at best I get maybe a couple more alerts (or none) on my wish list type tracking services regarding actually good deals…


Do you want a genuine Black Friday deal?

I am giving a 33% off of my book Deployment from Scratch[0] with discount code "blackfriday". The discount is bigger than even the one on launching and most of the copies are sold for full price.

I agree that other sellers should be more honest... the problem is that some people (inc. my parents) just love discounts so much and are completely blindsided...

[0] https://deploymentfromscratch.com/


Most of those discounts are based on the advice price. And the advice price is a max selling price estimated by the supplier.


Supply chain + inflation-adjusted dollars though?


Blessed Friday deals are more cheaper.


Speaking to the 10% everything at covert instruments is on sale substantially.

No affiliation just a fan thats drooling.


Is that the Lockpicking Lawyer guy’s site? Sounds very familiar.


Of course, the prices are higher.

Especially from customer perspective they have to be. The difference is finally the price for a bundle of valuable services.

Boosting egos by making them think they're are smarter than they really are.

Entertainment.Price hunting as a game. Without a gaming console! See, they even saved you money on this!

Shopping as a social experience. Everybody does it, and so do you. You want to belong, don't ya?

Boast about it. Your social environment will celebrate you. Except the odd bastard, that spoils the mood, of course.

And since evereybody wants the candy now, the prices must be higher now. Higher demand, higher prices.

They just look lower, because that is what you're buying.

The look.

They look good to let you let you look good.




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