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This is really cool. I saw they emphasized that they were a winner of the "Red Dot Design Award" so I looked up the Red Dot award to find more cool products.

However, the Red Dot website shows 16,844 "winners" in the Product Design category over the past 10 years (Source: https://www.red-dot.org/search ).

Then I looked at their Fee Structure page, which shows registration costs betweene 300 and 650 Euros. You also have to send them the product (for free, of course). If you "win" you have to buy the 3950 Euro "Winner Package": https://www.red-dot.org/pd/participate

Not a bad business for them. Kind of funny to brag about this pay-to-play award on your website, though.




> Kind of funny to brag about this pay-to-play award on your website, though.

That is why the award exists.


According to their website, for the year 2020, only 1.2% of entries won the Red Dot Award. So perhaps, it's not that easy as paying the registration fee and winning one.


Thanks for sharing this. It really put things in perspective.


Unfortunately this is common for awards in Industrial Design.




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