Yeah, that's for sure. I was once very happy with a Fintech app (a bank), very techy, an API, modern and cool features, tight community. Then they pivoted and started targetting another more mainstream crowd. They incorporated their insta-feed into the app, and all kinds of social and greenwashing features. Reviews are still poor. I keep wondering if they could not somehow have kept the techy, early adopters happy and started targeting a more mainstream crowd. Is that very difficult? Two versions of the app would have done it. But maybe the tech group is so small it's worth pissing off this small group- that jumps on new stuff eagerly and helps you debug and grow in an early stage. Quite depressing.