The larger point is that this is kind of like how a gym wants paying customers that don't show up too often or a flight operator over sells seats betting some flyers don't make it.
It's a business that is subsidised by the ever increasing busyness of life and rising rates of executive dysfunction (there's a population that struggles to keep up with admin tasks on a neurological level and it's biologically determined)
They have an incentive to get as many paying customers as possible but not necessarily turn them into engaged users. It can come too close to a racket depending on how discerning of a consumer you are
