I don't understand it either. I can't fathom how none of the people working on this had the conscience to pull the emergency brakes before it's shipped? How was this product idea validated? Where's the data-driven decision making everyone is preaching about?
Not even conscience but foresight to see political or even regulatory issues with something that, if implemented the wrong way, could amount to predatory lending.
Sure, and some of it in the form of predatory lending financial instruments, some of which are regulated. And a company on the scale of MS entering into any new market will draw a lot of scrutiny. One in the business of lending money, even just through a tightly-integrated partnership, is going to draw even more. That's a lot to gamble on a browser initiative before Edge has the market share to throw its weight around.
I'm sure MS would love-- and is hoping-- to collect rents on purchases users might make anywhere, but this seems a very clumsy attempts. Possibly driven, as others have noted, by short-term incentives by product managers rather than anything more strategic.
Prime example of organizational failure...