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Be gone fetus, for there has always been honest marketing. It's just harder to find, sadly.



If it’s below the noise floor, how do we separate it from ‘accidental (or incompetent?) honest marketing’?


Oh, I do not deny there are honest marketing people. But there are plenty of people in that game happy to omit some inconvenient factoids. And as always, those are the ones giving their craft as a whole a bad name.




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