My guess is they spend a ton of money to promote their product. Many influencers on Youtube (adressing students) make several promoted videos a month (!) about how to use Notion. They have a ton of money to spend. Their latest valuation was ten billions, and they raised > 100m money.
I also feel like they have a ton of (paid) ambassadors promoting the product aggressively on Reddit, Twitter and other platforms.
It‘s a decent product, reminds me of Confluence, but with easy setup.
Search is their biggest problem. You hit Command+P, open the universal search window, type something and wait literally seconds before something shows up.
I would be surprised they pay people when so many people are willing to talk about Notion for free. So yeah they started hiring Notion ambassadors (and paying them) recently, but much of the growth they had was without paying.
I think they never paid for an ad, they only have a handful of people working in marketing, about 5 according to Linkedin.
The reality is people who love Notion want to shout it everywhere and as a result you see content about Notion everywhere
I also feel like they have a ton of (paid) ambassadors promoting the product aggressively on Reddit, Twitter and other platforms.
It‘s a decent product, reminds me of Confluence, but with easy setup.
Search is their biggest problem. You hit Command+P, open the universal search window, type something and wait literally seconds before something shows up.