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I'm sorry, I don't get it then -- is the plan to force me to enter one before visiting a site? Or are they just display ads with text fields?



You can't see whatever content it is that you are trying to access until you enter the code. The examples on their web site make it pretty clear: http://doublerecall.com/


Am I the only person who already hates that company?

I mean it is a very profitable idea, but ads are annoying enough already.


Ah, ok. Missed that. I knew it had to make sense somehow, just not sure how :)


I don't see how any sane site would block its content with an ad.




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