On: "Any time you have worked long hours, it is a sign...

[rokhayakebe]

What if a competitor just launched a feature that will put you out of business if you don't implement the same thing in 48 hours?

Even if we stretched the 48 hours to 48 days, I am pretty sure this has never happened.

[mattmanser → rokhayakebe]

Facebook suddenly rushing out stuff as Google+ launches.

Reddit having to work crazy to take up the exodus from Digg.

That bookmark service that did great out of the del.ici.ous fiasco (sorry I honestly can't remember your name!).

Perpetuum having a mass of new players because of the Eve monocle incident.

I'm sure others can think of times when one business has had to react rapidly to either manoeuvres or failures of another business.

Not quite put out of business, but massive opportunity cost if the reaction is not made.

[robryan → mattmanser]

That bookmark service that did great out of the del.ici.ous fiasco (sorry I honestly can't remember your name!).

trunk.ly? They certainly weren't the only ones but were in the right place at the right time to attract a heap of users and as a consequence did some crazy weeks to bring forward a heap of planned features to keep the newly attracted users.

[prakash → mattmanser]

That bookmark service that did great out of the del.ici.ous fiasco (sorry I honestly can't remember your name!).

http://pinboard.in/

[zzzeek → mattmanser]

reddit is doing 32M page views a day and has (at least somewhat recently) like what, five employees. That is a huge organizational issue.

[reginaldo → rokhayakebe]

And if it happened, it was because the company was out of business already...

[Daniel_Newby → rokhayakebe]

Even if we stretched the 48 hours to 48 days ...

Ah, like the PlayStation Network security debacle.

[InnocentB → Daniel_Newby]

Sounds more like "What if there is a mission-critical bug that has to be fixed by the end of the day or else all your customers will bail out?" to me.