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No great mystery really - a not-atypical early startup experience. No funding, recruiting talent, promising the pot of gold. Funding never appears - string everyone along as long as possible, become evasive, harsh words are exchanged, recriminations, breakup.

It can go differently but with the average startup virgin running the show, they don't know any better, don't understand how important it is to be totally transparent with what were essentially founding partners.




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