Nothing obvious about it. It's only "obvious" if you get political.
Trump has started a couple of other alt megaphones for himself since he got booted off Twitter and they failed. He's tried email and he's tried blogs and he doesn't get enough attention on them, so he quits. This one has already started ridiculed and with poor security and moderation practices before it's even gotten off the ground. I am not sure how Parler, which caters to the same audience, is faring nowadays, but I don't get the impression it's really the alt social media juggernaut its proponents have hoped for. Gab also is for the maga crowd and it hasn't been a large crowd. The fediverse at large isn't that large either, for that matter.
Trump has started a couple of other alt megaphones for himself since he got booted off Twitter and they failed. He's tried email and he's tried blogs and he doesn't get enough attention on them, so he quits. This one has already started ridiculed and with poor security and moderation practices before it's even gotten off the ground. I am not sure how Parler, which caters to the same audience, is faring nowadays, but I don't get the impression it's really the alt social media juggernaut its proponents have hoped for. Gab also is for the maga crowd and it hasn't been a large crowd. The fediverse at large isn't that large either, for that matter.
So, let's see how Trump does this time.