What are some of the most important lessons you learned in building out Rainforest as a self-serve freemium product after building Rainforest as a more enterprise-focused product to start?
Good question; the enterprise focused product relied on a much more hands-on onboarding, and day-to-day support - sometimes even to the level of professional services - to use the product. Moving to self-serve exposed all of the hard-edges of Rainforest, especially around on-boarding - and later around general use of it. This forced us to up-our-game product design wise significantly, which wasn't a strong focus before. The lesson being, it's not an easy shift - and takes time even if you have a product that works for enterprise.
