It is deceptive and misleading with an intent to promote specific goals and agenda.
The salient characteristic of propaganda is not that it is (entirely) false. It is that it serves a specific interest and agenda rather than being a good-faith, best-effort attempt to convey truth.
It's a fundamental conflict in communications dating at least to Plato and the philosophers vs. the sophists.
Propaganda is most effective when it wraps its intended payload in an attractive, largely truthful message, and acts to nudge its intended targets in a direction they're inclined to go already.
There are various methods. Control is one. The Big Lie another, direct attacks on trust and truth another. Sheer overlwhelming and distraction as well.
The salient characteristic of propaganda is not that it is (entirely) false. It is that it serves a specific interest and agenda rather than being a good-faith, best-effort attempt to convey truth.
It's a fundamental conflict in communications dating at least to Plato and the philosophers vs. the sophists.
Propaganda is most effective when it wraps its intended payload in an attractive, largely truthful message, and acts to nudge its intended targets in a direction they're inclined to go already.
https://en.wikipedia.org/wiki/Sophist