In India, this is being dealt with in a different way. Amazon India and Flipkart (controlled by Walmart) are treated as a "marketplace", ie providing a platform for other sellers.
There are strict rules to limit domination of a few sellers on the platform (limits on percentage of sales by each seller). Neither of the two companies are particularly happy about it so probably it works to some extent.
There are strict rules to limit domination of a few sellers on the platform (limits on percentage of sales by each seller). Neither of the two companies are particularly happy about it so probably it works to some extent.
https://www.livemint.com/industry/retail/ecommerce-companies...