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I think the difference is a customer is an individual; a representative for the company, and the CEO especially, is representing the company.



Ghost is B2B. Their whole value proposition is that they help you make more money from your customers. So technically they're both businesses.

This is a bit different than say... Walmart talking down to a single mother who tried to use an out of date coupon.


A business is still an individual customer. (Whether that customer has 1 employee or 1 million) I'm talking "individual" in the many to one sense, not the C in B2C sense.




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