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How do you figure 50%? It's not like groups of friends are going to put it to a vote and say "Let's go use this other thing". And even if they did, alternatives to Facebook simply don't exist for people to switch to (I'd be happy for somebody to give me an example of a comparable service to what Facebook offers in terms of features and ease of use).

And even if one does exist, most groups of people aren't going to abandon the <50% of those who do want to stay on the platform.

From the article:

> However, more than three in four believe the social network helps them stay connected to their loved ones, with just over 50 per cent saying it is key to sharing information and positive for free expression.




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