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When big companies try to stay competitive, why do they so often just copy the market leaders?

Why can't Cisco come up with its own technology and innovations. Instead they see the power of Microsft Exchange and Google entering the market. "That means we need email too."

Is it would be too much to ask for an aging enterprise-focused business to do something original, when technology makes a major shift (in this case on-premise >> online)?




I don't know if I would call google apps a market leader. I don't think Gmail even has MAPI support. Maybe they're working on it.




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