I've been told that this is nowdays commonplace among UK banks. It might be to do with regulation, but I don't think so.
Wrt. the ads, no ads are presented during the authentication flow. So I don't think that flow is cackhanded because of ads. Self-promotion occurs before I begin trying to authenticate (with a non-dismissable "call to action" that takes up half the screen real-estate on my laptop).
I actually think half the problem is "mobile first" - I don't use a mobile to access websites, because I'm too clumsy to type on a mobile. I think companies create a "mobile first" website, and then don't really bother with the "laptop next" bit. Infinite scroll, multi-part forms with one field per part, and widgets that can't be operated using a keyboard, seem to have conquered the world.
Why put effort into supporting desktop users, if mobile users are now the majority of visits, and desktop users are only going to diminish? I've never tried to use my bank's site using a mobile, but I bet it works better.
I've been told that this is nowdays commonplace among UK banks. It might be to do with regulation, but I don't think so.
Wrt. the ads, no ads are presented during the authentication flow. So I don't think that flow is cackhanded because of ads. Self-promotion occurs before I begin trying to authenticate (with a non-dismissable "call to action" that takes up half the screen real-estate on my laptop).
I actually think half the problem is "mobile first" - I don't use a mobile to access websites, because I'm too clumsy to type on a mobile. I think companies create a "mobile first" website, and then don't really bother with the "laptop next" bit. Infinite scroll, multi-part forms with one field per part, and widgets that can't be operated using a keyboard, seem to have conquered the world.
Why put effort into supporting desktop users, if mobile users are now the majority of visits, and desktop users are only going to diminish? I've never tried to use my bank's site using a mobile, but I bet it works better.