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>"a society governed in large part by the free market"

I disagree and have a much more simple explanation. Activists naturally want to involve as many people as they can in their cause/struggle. By framing everything as political, they open up opportunities to proselytize in areas traditionally not appropriate for 'politics'.

If you couple that with a cultural expectation that people must take a side, and, that simply not being a [bad thing] is not enough, you must be actively anti-[bad thing], and you've got the current climate Brian Armstrong is trying to avoid.




That's how it's supposed to work. If you're a team member and don't agree with the proselytizers, you don't add your market power to theirs.


Of course. It's a classic technique of totalitarianism seen in both Nazi Germany and Stalin's USSR.




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