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Low-effort memes with cheap wit get more likes, which in turn bumps your content higher in the feed which in turn invites more likes, cascading into dozens or scores of your friends liking and validating your post.

Long-form content with more depth gets fewer initial likes, resulting in being hidden from most of your ancillary friends altogether.

This has behavioral impact on all of its users. Do you want to post content that only gets 5 likes versus what gets 50 likes?




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