> Similarly, if you were an advertising exec at pfizer, would you choose to pay millions of dollars to advertise your meds to a continuously shrinking audience on something like CNN, or would you spend significantly less directly targeting "oldsters who need meds" on FB or Goog's platforms?
You’re probably already aware but this only applies in the US (and a few other small places like New Zealand).
Direct to consumer drug advertising is fraught with issues and therefore banned in most the world.
You’re probably already aware but this only applies in the US (and a few other small places like New Zealand).
Direct to consumer drug advertising is fraught with issues and therefore banned in most the world.
https://www.health.harvard.edu/blog/harvard-health-ad-watch-...