I think this is fine for Facebook. We've long passed the point where facebook.com was supposed to work for everyone, it's now got some clear demographics that use it, and plenty that don't.
Instagram is the replacement for certain demographics, and is well liked by most in its target market. WhatsApp is another replacement. FB Messenger is another. Even Oculus is a bet on another group.
Facebook-the-company is mostly irrelevant in this discussion as the separate brands are strong enough on their own. They can keep buying/building new brands to target specific demographics and shield them from the positioning (or bad press) of the other brands.
I think the only real risk here is that Facebook becomes a place that its employees don't want to work at, but I'm not sure that'll happen, they can afford to pay enough that enough people won't care.
Instagram is the replacement for certain demographics, and is well liked by most in its target market. WhatsApp is another replacement. FB Messenger is another. Even Oculus is a bet on another group.
Facebook-the-company is mostly irrelevant in this discussion as the separate brands are strong enough on their own. They can keep buying/building new brands to target specific demographics and shield them from the positioning (or bad press) of the other brands.
I think the only real risk here is that Facebook becomes a place that its employees don't want to work at, but I'm not sure that'll happen, they can afford to pay enough that enough people won't care.