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easy come, easy go.

this is the same mob that accepts you as 'in' based on how readily your social profile can be mapped to a silhouette template drawn in broad strokes that do not degrade or distort from low bandwidth amplification because it is already in its most reduced form to begin with.

lightweight, irreducible binary properties, such as 'Y does|does not support cause Z' percolate to the surface where they can be accessed by an audience whose members go no deeper than is necessary to splash another with hot takes.

it costs almost nothing to attract the attention (and KPIs) of the broad, shallow audience that values "cancelation." both sides of political spectrum messaging are increasingly (and existentially) optimized to cater to this fraction of their constituency above all else.




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