> "There I was, a grown man, planning a trip to the Mustard Museum in Wisconsin, when suddenly I heard a voice deep within me say, 'This is not what you want your life to be about.'"
"The Onion" was started in Madison IIRC, which is where the Mustard Museum [1,2] is.
> The museum was conceived and founded by Barry Levenson, former Assistant Attorney General of Wisconsin. It centers on a mustard collection he began in 1986 while despondent over the failure of his favorite baseball team, the Boston Red Sox, to win the 1986 World Series.
The Onion article is funny but I highly recommend the Mustard Museum (and shop!). A fun quirky place to visit just outside Madison and mustard makes for a great gift for anyone that likes to cook.