I actually tried to get us to rename but we never managed before we had to incorporate and, yeah, we're a bit stuck now.
When I was interviewing for a programming language theory PhD program in... Bristol I think, back when this was purely software, I had probably a 20 min discussion on this because the prof thought it was related to the language.
The name you put on the front door doesn't have to have anything to do with the name you incorporated as. There are lots of companies "doing business as" some completely different name.
When I was interviewing for a programming language theory PhD program in... Bristol I think, back when this was purely software, I had probably a 20 min discussion on this because the prof thought it was related to the language.