Heh. I think you go little carried out with you coffee enthusiasm.
It's called light roast here and everywhere. I challenge you to find any place on earth where normal people (not coffee connoisseurs) drink lighter roast.
I'm not claiming that people of any nation in particular drink lighter roasted coffee, or even that Finland is exceptional in this regard. It's not a competition. I'm arguing that on the whole spectrum of coffee roasting, even Finnish supposedly light roasted coffee is not very light at all.
It's called light roast here and everywhere. I challenge you to find any place on earth where normal people (not coffee connoisseurs) drink lighter roast.