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> I think it's sort of funny that they called out the flavor as tasting like "ordinary coffee," since people in my experience are extremely fussy about their brew.

The average coffee drinker in Finland isn't really a coffee snob. Mostly everyone just drinks the same handful of brands of pre-ground coffee, drip brewed through a paper filter. You go to a restaurant or a little bakery-cafe, you get the same stuff. Not labeled, no choices to make, but everyone knows what it is. It's just ordinary coffee.




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