Blogs were never mainstream when they were a healthy ecosystem. Before search engines, the only real way to find new blogs was to follow links from other blogs — either people talking near each other, or webrings, or whatever. This was swell, and served as essentially a perfect defense against outside abuse. If we'd kept that model then we wouldn't really have trouble with spammers and scammers.
Google downloaded all that curation effort and then claimed we didn't have to do it anymore, and that we just need to "be indexed", but that opens the door for spammers and scammers, and there's no fix for it. Without curation, blogs are no better than strangers on a street corner.
I think the only way to restore the health of the blog ecosystem is to go back to webrings, except with an RSS accumulator added^, so that we can follow everyone in a webring and report abuse to the webring curators.
^ OPML subscriptions would be a workable model, except that many feed readers only support "import OPML one-time", not "poll and refresh".
EDIT: It isn't sufficient to implement RSS or OPML support. The missing piece is webrings that curate their membership lists, with a human sanity limit of 25 or 50 sites per webring. That was a real limit back in the day, but it's still worth keeping to keep humans honest. You can't replace this effort with technology, but you can support it. We just choose not to, because search is lazy and somewhat effective, and so blogs suffer.
Google downloaded all that curation effort and then claimed we didn't have to do it anymore, and that we just need to "be indexed", but that opens the door for spammers and scammers, and there's no fix for it. Without curation, blogs are no better than strangers on a street corner.
I think the only way to restore the health of the blog ecosystem is to go back to webrings, except with an RSS accumulator added^, so that we can follow everyone in a webring and report abuse to the webring curators.
^ OPML subscriptions would be a workable model, except that many feed readers only support "import OPML one-time", not "poll and refresh".
EDIT: It isn't sufficient to implement RSS or OPML support. The missing piece is webrings that curate their membership lists, with a human sanity limit of 25 or 50 sites per webring. That was a real limit back in the day, but it's still worth keeping to keep humans honest. You can't replace this effort with technology, but you can support it. We just choose not to, because search is lazy and somewhat effective, and so blogs suffer.