I have a feeling the author of this post wasn’t an active blogger themselves when the heyday of personal blogs ended. I blogged actively from 2008 to about 2015. Through some luck, I had a good sized audience right from the beginning.
Sometime around 2012 or 2013, the amount of time the average person spent on social media got high enough that it became their default time sink. People simply stopped interacting with personal blogs in the way they used to.
Writing blog posts every couple of days was fun when every new post would get a few comments from regular readers. But quite rapidly those comments simply stopped, and instead almost every comment was blog spam.
In my opinion, it had nothing to do with the blogging platforms, and everything to do with the rise of social media.
Sometime around 2012 or 2013, the amount of time the average person spent on social media got high enough that it became their default time sink. People simply stopped interacting with personal blogs in the way they used to.
Writing blog posts every couple of days was fun when every new post would get a few comments from regular readers. But quite rapidly those comments simply stopped, and instead almost every comment was blog spam.
In my opinion, it had nothing to do with the blogging platforms, and everything to do with the rise of social media.