It's amazing how Apple was able to get general public to be excited about things like "20% brighter display". Benefits of being rockstar I guess. But all rockstars get out of fashion...
Also "iPad mini features an all-screen design" while immediate picture underneath still shows significant bezels. Turns out they are just talking about the home button.
>With iPadOS 15, powerful new ML features include Live Text, which uses on-device intelligence
The chip enabling this has recently turned out to be used as an on-device intelligence agency, that reports estimates of crimes back to the mothership and could go very wrong in some countries.
You make it sound like Apple won't spend billions in advertising that 20% brighter display. People don't get excited for no reason. Someone somewhere is engineering that nudge from apathy to interest.
