Trademark applies within a category - they have the right to The Elder Scrolls as it relates to video games. If they made a video game that was called your first name, and they trademarked that, you couldn't make another video game called your first name, but they have no rights over the word in the context of person names, etc.
It's not as insane as it might seem at first glance.
It's not as insane as it might seem at first glance.