Given how many of the personal attacks on Steve are saying almost the same thing, I don't know that it's "at least five". It might be just one person with multiple accounts. If it's more than one, they're all following the same idea of what message they should be using to smear Steve...
I'm sure it was. But it's six years on, and companies have gotten involved. They now have a financial stake. It would be naive to think that evangelism is still genuine grass roots, in the same way that it's naive to think the stuff on your FB feed reflects what your friends find interesting and worth sharing.
