Weird this needs to be reiterated in Covid 2021....What do you think "media" should be doing? Remember, media =/= op-ed journalists that you want to have the same opinion as you.
"media" should not have to do anything by anyone's standards. it is a omnipresent, global, ever changing opinion glued transparently to percieved values and morays of the time.
If you click on a link/article that says "X will not work and we do not like it", then that media outfit is doing exactly what it needs to do as a media outfit.