Agreed. That surprised me initially, but then I thought about it a little more. I think the issue is that with a "Free App" promotion, you get great exposure, but only to people who are going to buy your app for free.
- People who do see your free app buy it (if interested) and net you $0. They won't wait to buy tomorrow because why not buy it for free?
- People who don't see your free app won't buy later because they weren't exposed to you. Very few people will have "heard" of your app without having had the chance to buy it.
- People who do see your free app buy it (if interested) and net you $0. They won't wait to buy tomorrow because why not buy it for free?
- People who don't see your free app won't buy later because they weren't exposed to you. Very few people will have "heard" of your app without having had the chance to buy it.