Many engineers at large companies won't want to bother dealing with the headaches around licensing software and spending money, whether it's $2/mo or $21/mo or $200/mo.
If it's a core part of my job and the best option available, it'd be worth it, but if there's any reasonable alternative, I'll go download that today instead of wading through all of the lawyers and approvals and compliance to use something slightly better.
If you already have a live deployment then the company's bigger fear is the a risk of switching to a completely new infrastructure and they'll all of a sudden push the paperwork quickly to stay on their existing codebase.
If it's a core part of my job and the best option available, it'd be worth it, but if there's any reasonable alternative, I'll go download that today instead of wading through all of the lawyers and approvals and compliance to use something slightly better.