Oh man, I can't stand it. It's almost a parody at this point, and indeed the Atlantic is the absolute worst. Nowadays I typically scroll the first second for the scroll-bar to pop-up, I then assess whether it's short or long-form. If the scrollbar indicates it's 20 pages I typically scroll down somewhere and read a paragraph, if I see them discussing some ostensible link between the soft fabric of the office's carpet and the management style of its CEO, I just move on.
That having been said, I thought this article was quite good. It explained the basics of battery tech, what we have now, what's being worked on, with the hook of the fruit. That may not have been entirely fair to the reader but I didn't feel tricked. The article (while quite basic) gives a decent introduction into batteries and never went into any of the issues you so aptly mentioned, like what central characters were dressed like and what they ate for lunch (which I've seen too many times to not be a joke at this point).
That having been said, I thought this article was quite good. It explained the basics of battery tech, what we have now, what's being worked on, with the hook of the fruit. That may not have been entirely fair to the reader but I didn't feel tricked. The article (while quite basic) gives a decent introduction into batteries and never went into any of the issues you so aptly mentioned, like what central characters were dressed like and what they ate for lunch (which I've seen too many times to not be a joke at this point).