Awareness is a key piece, yes - however, they product is designed for women in a few key ways: 1) women are putting 70% of spend on debit cards which don't build credit, this is a debit card that gives them the same control, but builds credit.; 2) women are more likely to make avoidable credit mistakes - this is a risk free, interest free product;3) credit scoring - we don't report credit utilization which disproportionately impacts women's credit histories.
