Me and most of my friends had credit cards when we were in grad school. Amex had that student blue card issued. Most of my cohort used that card to build credit and move on to better cards. Universities also have a student union which issues credit card to students. Is this not the target market for this card?
Young women are less likely to sign up for those products or be pre-approved (b/c lowest financial literacy levels and thus,lower awareness of products). Target market is young professional woman who missed these opportunities to build credit early.
