Great question. The motivation will differ from person to person, but I can give you the reason why I'm using it.
I live in a high cost of living area, so I used to keep ~20K in my checking account at all times to pay for rent etc. All the rest of my money I invested in a total market stock index fund. The checking account balance is just a small fraction of my overall balance, so the FDIC insurance really didn't help me.
Financial Choice has two benefits for me. 1) I now get to invest those ~20K which gives me a ~1-2K expected annual return without any hassle, and 2) I can just keep all my money in my Financial Choice account, so I don't need to bother moving money between a checking and brokerage account anymore.
I live in a high cost of living area, so I used to keep ~20K in my checking account at all times to pay for rent etc. All the rest of my money I invested in a total market stock index fund. The checking account balance is just a small fraction of my overall balance, so the FDIC insurance really didn't help me.
Financial Choice has two benefits for me. 1) I now get to invest those ~20K which gives me a ~1-2K expected annual return without any hassle, and 2) I can just keep all my money in my Financial Choice account, so I don't need to bother moving money between a checking and brokerage account anymore.