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Yes, users are price sensitive when it comes to selling their privacy. They also have a different sensitivity upon consideration of who the other party is and their perceived/intended use of the data.

To me, this isn't so surprising and is fully consistent with a greater willingness to give personal info to e.g. Amazon than e.g. the government.




They also have a different sensitivity upon consideration of who the other party is and their perceived/intended use of the data.

Except once their data is out, they have no control over where it will end up. Profiling data is regularly sold to third parties.




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