More over, picking new categories is a great application of "big data".
Real example:
Imagine catalog for fashion retailer. Time to add color picker & filter. No agreement on color names, how many shades of gray, etc.
So one of our big data gurus figures it out. Gather dozens of palettes. Social cognition style guessing game. Slice & dice our product catalog 100s of ways to get best fit.
Result was a thing of beauty. Truly novel. The analysis worthy of a PhD.
More over, picking new categories is a great application of "big data".
Real example:
Imagine catalog for fashion retailer. Time to add color picker & filter. No agreement on color names, how many shades of gray, etc.
So one of our big data gurus figures it out. Gather dozens of palettes. Social cognition style guessing game. Slice & dice our product catalog 100s of ways to get best fit.
Result was a thing of beauty. Truly novel. The analysis worthy of a PhD.