It was undercut by supermarkets. In the transitional years when milk float services were still around, they were the more expensive option.
Refrigeration makes sense as the underlying driver - freshness and locality became less important. Then the supermarkets didn't have the cost of the distribution network, and exercised more centralised buying power on the suppliers.
Refrigeration makes sense as the underlying driver - freshness and locality became less important. Then the supermarkets didn't have the cost of the distribution network, and exercised more centralised buying power on the suppliers.