It is a synonym for "barely worthy of anyone's time.
And yes, of course Google wants Google+ to make them money. But saying "they want a healthy, vibrant, non-threatening community...thus allowing them more page visits and thus ad impressions, thus allowing them to make lots of money" has a completely different synergy than "they want your name so they can sell it".
It is a synonym for "barely worthy of anyone's time.
And yes, of course Google wants Google+ to make them money. But saying "they want a healthy, vibrant, non-threatening community...thus allowing them more page visits and thus ad impressions, thus allowing them to make lots of money" has a completely different synergy than "they want your name so they can sell it".