NBC has held the Olympics hostage in the USA. But the last time I made an effort, a few Olympics ago, I did try to watch the gold medal round of women's judo to see the American. I couldn't watch it because NBC was showing a qualifying round of women's handball: Poland vs Lithuania or some such. So much for USA-centric.
NBC has held Olympics hostage worldwide. The whole reason, Olympics are during hottest muggiest time of year in Tokyo (Jul/Aug) because NBC/Comcast didn’t want Olympics during Football season. Previously (1964), Olympics were held in October during more temperate weather in Tokyo.
Most countries broadcast focus on their own athletes. There is wall to wall coverage of Japanese athletes on Japanese TV too right now.
I am saying it is technologically possible. In the US, I simply do not watch sports as it all requires buying a subscription to an archaic and obviated cable/satellite TV service.
Once I can go to the sports league’s website and and pay directly for what I want to watch, I will start watching.
I guess you'll never please everyone.