I suspect it's oversimplified to think of homogenization as being a topdown process driven by the quest for power. A lot of it can be bottom-up - as the article describes, parents deliberately chose to teach their children Swedish. The advantages of speaking the "bigger" language are obvious: it'll open a wider set of opportunities. That's why people all over Europe teach their children English. If anything, their states probably have an incentive to push French, German etc., but English opens doors.
Which in almost all cases are the result of top-down processes. You're arguing that individual adjustments to change are the agents of change.
English gives opportunity because of the colonial foundation created by English invasion being transferred to the US, due to their long-term Western military hegemony resulting from their distance from a destructive pair of European wars.
Of course, a lingua franca is good, but the cultural and professional domination is too much in my opinion. US culture is awful, but is heavily marketed and sold (and ironically is almost all of foreign manufacture due to the continuing trade deficit/strong dollar policy. US professional dominance is due to its corruption, lack of regulation and labor rights, military aggression providing and preserving new markets, and diplomatic aggression making it the gatekeeper to those markets.
The dominance of English is a result of that, just like the domination of Latin, Spanish, and French (or Arabic for that matter) were. It's something that's happening, not something to be supported.
edit:
> But the national government of Sweden is a different story. They currently consider Elfdalian a dialect of Swedish, not its own language.
> Speaking in Elfdalian, Swedish MP Peter Helander recently asked Parliament why that’s the case. But before Culture Minister Amanda Lind could answer the question, the parliamentary speaker interrupted them both to say that only Swedish may be spoken in the chamber. Helander said the "only Swedish" remark proves his point, that Elfdalian should be considered its own language.
I don't know how much more official a condemnation of a minority language can be.
I agree that some processes are top down. My point was just that the choice to learn a national or global language is often bottom up.
I think saying "US culture is awful" weakens your point. US culture is extremely diverse, from The Rock to Jeff Koons. It's also central to the twentieth century. Dismissing it all as awful doesn't make much sense.
