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One more reason that I am no longer renewing my Amazon Prime this year when it is up.

Amazon is on a slow slide to hell. I came to realize this last year. And Prime membership is a large part of the problem. Two issues:

1) It reduces friction so it is easiest to default buy from them.

2) The price on those handcuffs / membership has gone up, a lot, and it is basically a driver to dilute the cost burden via volume.

So cancelling Prime is the key to kicking Amazon to the curb.

You can still use it, for times when you cannot find something anywhere else, but it no longer becomes the default.




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